Google contextual advertising (Google Ads) is a type of online advertising where ads are shown to users based on their search queries, interests, or the websites they visit.
Search advertising – ads appear in Google search results when a user enters relevant keywords.
Display advertising – banners or text ads are shown on Google partner websites based on the page content and user interests.
Precise targeting of the audience.
Flexible budget settings.
Quick results and performance analysis.
This tool helps businesses attract customers and increase sales by displaying ads to those who are genuinely interested in the product or service.
The cost of setting up and managing Google Ads depends on the scope of work.